Welcome to MALENA,
Who are we?
WE ARE MALENA, Malindi (27)& Elena (23) Demery two sisters from Dublin, Ireland with a passion for building fashion brands.
As sisters but more importantly, best friends growing up together we always knew we wanted to work side-by-side, the dream from a young age had always been to own our own company, although at the time we did not know what that might be
In 2015, Malindi graduated from college in IADT with a degree in Business & Entrepreneurship. Elena in the meantime was only beginning her studies with a degree in Business & Mangement from a DIT. It was then that the stars aligned and we both felt it was the right time to take the risk and co-found our very own fashion distribution company Malena Limited.
We started the company in the basement of our family home, soon after we managed to land our first big deal. The exclusive (Irish) distribution rights for Italian shaping effect pants brand Freddy.
With limited capital for marketing, we relied solely on the use of social media and influencer marketing, which helped leverage the brand to grow beyond our expectations.
Since 2015, the business has grown exponentially, requiring two subsequent moves to larger warehousing and showroom premises. Today we are delighted to be based in the prominent Fashion City complex.
Alongside, the popular Freddy brand, we have also secured the exclusive agency distribution contracts with theeyewear company Quay Australia and a suite of Scandinavian fashion outfits like Sparkz Copenhagen, Svea & Rosemunde.
While we continue to wholesale our brands to boutiques across the country, Our latest venture WE ARE MALENA is designed as the go-to shopping destination for women who want to feel confident, fashionable and most importantly comfortable in their clothes. We hope you love the brands as much as we do and enjoy scrolling away, adding to cart and tagging us with your new purchases.
In the future, our ultimate goal is to roll out our own line of clothing so watch this space for more to come from MALENA
Malindi & Elena